Many companies also use execution tools like journey orchestration platforms and campaign management systems that are limited in their data scope and narrow in their activation. Starting in 2021, the companies that ‘win’ will understand they must deliver bespoke experiences to prove to their target audience they’re truly customer-obsessed — and invest in modern, advanced tech to prove to their teams they’re dedicated to helping them succeed today and in the long term. Get to know the future business trends … Onboarding a CDP, of course, is just half the digital transformation battle. As I recently wrote for CMSWire, the hype around customer data platforms (CDPs) directly correlates with C-suites’ collective realization that first-party data is becoming increasingly important to their overall business success and long-term growth. This trend of sustainability links closely to the previous trend of a meaningful purpose as companies work to reduce their carbon and water footprint. 2021 business trends: Improving business agility is a strategic imperative. As a futurist, I help companies understand the latest trends and technologies and offer guidance on how to prepare their businesses for them. VF Corp. Vice President, Global Digital Consumer 360 & Advanced Analytics Reem Seghairoun noted the real key to her digital transformation success was in understanding how brands under the VF umbrella could make the most of a customer data platform. To successfully transition to first-party data — and make the most of the invaluable business resource — corporate leaders need to invest in technology that helps their teams: In other words, C-suites need tech that not only streamlines first-party data collection, but also helps their business leaders capitalize on their data in actual (not near) real time. And our customer data platform is the solution that increases efficiency for many companies today. Although businesses have always had to think about how the market is shifting and what transformations that means for business, it will be more important in 2021 to innovate your business model. Over the last few years, data volumes have grown massively. Are offices still needed? However, working from home wasn't ideal for others. He. Toss 2020 to the kerb and start the new year strong with a portfolio of investment trends. It isn’t just the customer-facing aspect of business that is changing. Below is a summary of our 12 Days of Insights, detailing what our leaders believe will shape the path into 2021 … Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)? Specifically, Belgian Cycling Factory developed a new ecommerce store (and in just one week) to help dealer partners shift to online sales — an entirely new channel for them. It’s a big thing for small business across BC, and the trends hope to continue in 2021 … And the insights may be helpful for other companies as well. Prospects who visit the online BCF store are asked to enter their location, which helps the bike business match those individuals them with the closest/most relevant dealer. Data discovery has increased its impact in the last year. Increasing business agility has always been important to executives. “One major trend since the pandemic and leading into 2021 is the drive of consumers to support small businesses and local economic growth,” Moser said. As discussed in the recent webinar I co-hosted alongside long-time CMO advisor and strategist Elizabeth Shaw, operational efficiency is arguably the most important metric when it comes to business technology evaluation today. Companies that don't have a clear or meaningful purpose will struggle to attract talent and customers. The most crucial aspect of 2020 is shopping in local shops and supporting small business. Bad debts. Go Local First. Therefore, every company needs to rethink operations, environmental impact, and their products and how they are being used. Another important thing for businesses to consider is how to boost data literacy in their company in 2021 in order to glean decision-making insights from it. “Successful businesses will focus less on accurately predicting future years in advance. The businesses that are currently thriving even during a pandemic are those that reacted quickly to the changes. Statista reported that global e-commerce will grow to about $5 trillion … Due to COVID, bicycle dealers had to temporarily close stores. Therefore in 2021, businesses need to reimagine their own workspaces as well as provide the proper support for people working from home, such as outfit them with the right office equipment, mental health support, and more so everyone can work from home comfortably. All in all, BCF was able to shift to this new direct-to-consumer engagement model with BlueConic at the heart of its data infrastructure and technology stack. To comply with stay-at-home orders, people would use virtual avatars to "try" on make-up, eyewear, and clothes. Get on the Influencer Marketing Train. Dependence on these tools prevents business users from efficiently analyzing, segmenting, modeling, and activating their first-party data whenever and wherever they need. With 2021 almost here, we thought to share some business trends we see taking shape in the coming months and offer advice to help executives and technology users accelerate their data-driven initiatives, advance their digital transformation efforts, and ensure success in the year ahead. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. A barrier to achieving greater agility for many companies, though, is continued reliance on legacy technologies and the lack of an advanced solution, like BlueConic, that enables greater data access, utility, and confidence for teams across the organization. This also requires an investment in systems that can efficiently and effectively process, analyze, and store the data streaming into the organization. Here are a few technology and business trends that we will see in 2021. And that list includes BlueConic customers, who have been able to adjust on the fly amid the pandemic, thanks in large part to the agility our customer data platform affords them. Businesses across industries still rely on backward-looking databases like data warehouses and compliance-oriented master data management systems. Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Remote Work on the Rise. The gig economy is pretty big. Another top business trend in 2021 will be automation. In 2021, there will be a big push toward a more authentic presence on social media and one that's less curated by social media experts, such as real behind-the-scenes looks at a company. While there are many who can't wait to bid adieu to 2020, there's no doubt the coronavirus pandemic and the ways businesses had to adjust to ensure their survival changed the trajectory of what 2021 will look like and what businesses should do to get ready for the upcoming year. E-commerce Is Dominating. Meanwhile, these same leaders are also bracing for the impending cookie-less future. Understanding the advantages a CDP offers business technology users has helped many BlueConic customer recognize the importance of efficient operations on both its teams’ daily performance and the company’s bottom line in the long run. But there has been an impressive response to the challenges posed during the year: Many organizations reacted with ingenuity, adjusted to the disruptive business climate created by COVID as best they could, and became more agile and resilient in response. Our pure-play customer data platform, for instance, enables modern marketing organizations and other growth-focused disciplines to store their first-party data in unified, persistently updated customer profiles and send that constantly refreshed data to their activation systems whenever they so desire. If you would like to learn more about technology trends, then have a look at my new books: Tech Trends in Practice: The 25 Technologies That Are Driving The 4th Industrial Revolution and The Intelligence Revolution: Transforming Your Business With AI. “Successful businesses will focus less on accurately predicting future years in advance. More localized manufacturing and selling are also appealing for environmental awareness. Data Discovery/Visualization. November 20, 2020 . But the innovation and adaptation displayed by businesses — from SMBs to enterprises — has certainly been inspiring to see. In 2021, a number of business breakthroughs and trends will become available to the public, for example: test 1; Stronger Customer Authentication implements new frameworks for identity … The businesses that leveraged this data to better understand their customers and to improve their decision-making are clearly the ones that are outperforming everyone else. The pandemic made increasing business agility even more urgent. Influencer marketing is like celebrity endorsement prevalent … A sought-after speaker and industry voice, Cory’s work has been featured in Venture Beat, Wired, AdAge, and AdWeek, as well as spoken at conferences such as FutureM, MITX, and the Association of National Advertisers. Opinions expressed by Forbes Contributors are their own. Creating a single customer view and breaking down data silos go hand in hand today. One of the major business trends for 2020 was the expansion of AI technology, and that will only grow in popularity in 2021. Globally, it is about $204 billion worth. Factoring in the massive drive and demand for digital content: without a second doubt, a business must stay ahead of the marketing curve in 2021. is John Jantsch, and I'm going to do a solo show. For example, restaurants that pivoted to enable expanded take-out abilities or Formula 1 companies that were producing ventilators altered their typical operations to ensure survival. Late last month, Gartner Inc., a leading research and advisory company, announced its predictions for the top strategic technology trends that organizations need to explore in 2021. “The … Business analysts, data scientists and engineers … Member Article. The Gig Economy. However, … Specifically, Reem and her team took the time to pinpoint the exact personnel who would use our CDP daily and ensured they became as familiar and comfortable as possible with it. Here are a handful of the business trends to watch in 2021, from the widely predicted to the little-discussed— as predicted by The Economist’s The World in 2021 publication. The 10 Biggest Business Trends For 2021 Everyone Must Be Ready For. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Follow These SEO Trends for 2021. Instead, they will become the kind of company … With the events of 2020 upending so much of what we took for granted, we now need to look ahead with … We're in strange times post COVID-19. During the pandemic, brands relied on engaging with their customers and potential customers across social media. This insight from Forrester VP, Principal Analyst Brian Hopkins aptly explains the mindset business leaders must have in 2021 and beyond: Be as agile as possible. Leaders across our business have offered emerging business trends and thoughtful industry predictions, which have been shared through our social media channels. Involve them from the very beginning, build your super-user community, put the plan together for your change network and make sure they are provided with the right content and education to keep the journey and adoption of CDP going.”. Some companies experienced an increase in productivity when their workforce went remote. This sparked urgency among BCF to accelerate its digital transformation and adjust its business model. This creates a challenge for businesses that want to raise capital to expand or start a new business. BlueConic provides companies with a single repository of all relevant data for individuals and enables marketing to put customer identity at the heart of their engagement strategies. Here are the top 10 trends that will drive every business in 2021. Companies began to rethink where they were sourcing and selling their goods because international turmoil could disrupt business. I believe every business around the world needs to be ready for these trends. 2021 Workforce Trends: People-Centered Initiatives, Business Agility Take Center Stage Significant shifts to the workplace in 2020 are making way for a newly transformed world of work in 2021. With … Artificial Intelligence and Business Intelligence. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. As companies raced to find new ways of delivering service to customers that were not walking into stores, they began to consider how to deliver some of the services in digital forms using technology such as augmented reality, virtual reality, and mixed reality. 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